Different brands and fashion stores make a bet on technology to earn customers and improve salesSmart stores are not a luxury but a trend to follow.We reviewed different successful examples involving artificial intelligence. Keywords: Artificial intelligence, technology, smart stores, fashion adviser, VIPO GROUP. User experience is key in smart stores. Also known as customer experience, […]
It’s often hard to find an ideal fit when shopping, especially for plus size people whose clothes tend to lack in variety and style. This turns shopping into a frustrating and annoying task since these buyers are forced to purchase clothing that does not satisfy them completely. These are some of the conclusions stated by […]
It is a fact that the fashion industry has been hit hard by the pandemic. In United States, clothing sales dropped by 79% between April and May of this year. Many big brands have seen their numbers turn red in Latin America and Europe. However, amidst this landscape of global confinement and fear of contagion, […]
Many companies in the textile industry innovate to lower their environmental footprint and improve their income. Ikea and Nike are amongst those that aim to reduce water consumption.The current demand on product sustainability pushes brands to explore circular economy.Reusing and recycling are concepts that are gaining momentum. Hence, the entire industry is going for sustainable […]
Un análisis de 13,5 millones de clientes muestra que el boom del e-commerce, durante la pandemia, no volverá en 2021. Sin embargo, el comercio electrónico mantendrá su tendencia al alza.El 60 % de los compradores tienen en cuenta la seguridad y el menor riesgo de contagios para comprar. Esto continuará en el consumo post-covid.Grandes superficies […]
An analysis including 13.5 million customers shows that the boom of e-commerce throughout the pandemic will not remain in 2021. However, electronic commerce will still be a growing trend.60% of customers consider factors such as safety and lower risk of infection while shopping. This will definitely characterize post-Covid consumption.In the search for larger surfaces, retailers […]
“We couldn’t be more excited to introduce to you our virtual Winter 2021 Cohort, made up of 8 incredible international startups encompassing a wide array of industries. What these diverse startups have in common is their resilience in the face of adversity, innovation in times of change, and their readiness to enter and scale in […]
The coronavirus has steered businesses towards search for new solutions. The fashion and retail sector must innovate so that companies do not go bankrupt.The VIPO GROUP created before the pandemic, has adapted to new dynamics brought by the coronavirus. The challenges faced in the market have been significant since customers are not always willing to innovate.Companies […]
El coronavirus aceleró la búsqueda de nuevas soluciones para los negocios.El sector de moda y retail se ha visto en la urgencia de innovar para que sus empresas no cierren. La startup VIPO GROUP, creada antes de la pandemia, se adaptó a las nuevas dinámicas traídas por el coronavirus. Su desafío en el mercado ha […]
Distintas marcas y tiendas de moda apuestan a la tecnología para ganar clientes y mejorar ventas.La tienda inteligente no es un lujo sino una tendencia a seguir.Revisamos varios ejemplos exitosos de ventas con inteligencia artificial. Key words: inteligencia artificial, tecnología, tienda inteligente, asesor de moda, VIPO GROUP En la tienda inteligente la experiencia del usuario […]